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Self-help materials tailored to the needs of individual smokers assist quitting and are more effective than standard materials.

Tailoring may take a range of forms, but in trials which have suggested it to be effective, a baseline questionnaire is used to identify a smoker’s characteristics or concerns, and readiness to quit. This information is used to generate the set of individually tailored self-help instructions and tips which are most likely to be relevant. The same principle can be used for internet or text messaging interventions though evidence is less clear given the smaller number of studies of these formats. Materials that are only adapted for broad population subgroups have not shown a clear advantage over generic materials.

Strecher VJ . Computer-tailored smoking cessation materials : A review and discussion. Patient Educ Couns. 1999; 36: 107-117.

Fiore MC, Jaén CR, Baker TB, et al. Treating Tobacco Use and Dependence: 2008 Update. Clinical Practice Guideline. Rockville, MD: U.S. Department of Health and Human Services. Public Health Service. May 2008.

Lancaster T, Stead LF. Self-help interventions for smoking cessation (Cochrane Review). Cochrane Database of Systematic Reviews 2005; 3.

Civljak M, Stead LF, Hartmann-Boyce J, Sheikh A, Car J. Internet-based interventions for smoking cessation. Cochrane Database of Systematic Reviews 2013, Issue 7. Art. No.: CD007078. DOI: 10.1002/14651858.CD007078.pub4.

Whittaker R, McRobbie H, Bullen C, Borland R, Rodgers A, Gu Y. Mobile phone-based interventions for smoking cessation. Cochrane Database of Systematic Reviews 2012, Issue 11. Art. No.: CD006611. DOI: 10.1002/14651858.CD006611.pub3. logo
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