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Multiple call-back and other forms of follow-up counseling improves success rates of long-term cessation.

In the US, proactive (call-back and texting) telephone counseling is a cost-effective intervention for smoking cessation. The low cost of proactive counseling along with the health-care cost savings associated with successful smoking cessation make investment in proactive telephone counseling programs a particularly cost-effective population level strategy. Proactive callback strategies have been found to, on average, increase the odds of smoking cessation success by 37% (95% CI 26%-50%) compared to a strategy without such callbacks. Further, the combination of quitline counseling with physicians’ advice increases the reach of quitlines and significantly increases cessation among the smokers seen by these physicians.

Borland R, Segan CJ, Livingston PM, Owen N. The effectiveness of callback counseling for smoking cessation: A randomized trial. Addiction. 2001; 96(6): 881-889.

Pbert L. Enhancing the Effect of Telephone Quitline Counseling Through Proactive Call-Back Counseling. Chest. 2009; 136(5): 1199-1200.

Borland R, Balmford J, Bishop N, Segan C, Piterman L, McKay-Brown L, Kirby C, Tasker C. In-practice management versus quitline referral for enhancing smoking cessation in general practice: a cluster randomized trial. Fam Pract. 2008; 25(5): 382-389.

Stead LF, Hartmann-Boyce J, Perera R, Lancaster T. Telephone counselling for smoking cessation. Cochrane Database Syst Rev. 2013 Aug 12;8:CD002850.pub3.

Free C, Knight R, Robertson S, Whittaker R, Edwards P, Zhou W, Rodgers A, Cairns J, Kenward MG, Roberts I. Smoking cessation support delivered via mobile phone text messaging (txt2stop): a single-blind, randomised trial. Lancet. 2011; 378: 49–55. logo
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