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The demand for NRT is inversely related to the demand for cigarettes.

A positive relationship exists between cigarette prices and the demand for NRT products. Estimates indicate that a 10% increase in the price of cigarettes increases the demand for NRT products by approximately 7.5%.

The demand for NRT products seems to be seasonal in nature, peaking every January when New Year’s resolutions to quit smoking are made. Studies in the United States have found that this annual peak in NRT demand corresponds to a drop in cigarette sales. 

Chaloupka FJ, Tauras JA. The impact of nicotine replacement therapies on cigarette demand. Journal of Economics and Finance 2004; 28: 395-403.

Hu TW, Sung HY, Keeler TE, Marciniak M
. Cigarette consumption and sales of nicotine replacement products. Tob Control. 2000; 9(Suppl 2): ii60-ii63.

Tauras JA, Chaloupka FJ. The demand for nicotine replacement therapies. Nicotine Tob Res. 2003; 5(2): 237-243.

Tauras JA, Chaloupka FJ, Emery S. The impact of advertising on nicotine replacement therapy demand. Soc Sci Med. 2005; 60(10): 2351-2358.

Chandra S, Gitchell JG, Shiffman S. Seasonality in sales of nicotine replacement therapies: patterns and implications for tobacco control. Nicotine Tob Res. 2011;13(5):395-8. logo
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